Website Applications that FIT your Brand Strategy
To create a successful digital marketing strategy, it is essential that your business website serves as the central hub. Our focus is to design websites that provide your potential customers with a seamless journey of discovery through the incorporation of rich, current and relevant content. Our team is committed to understanding your buyer’s needs, which allows us to create websites that cater to their specific requirements. Our primary objective is to lead your customer through the Buying Cycle effortlessly, ensuring that their needs are identified, questions are answered, and solutions are provided.
Our team of experts consult with you to understand your business requirements, after which we provide you with a detailed solution-based proposal that is tailored to your brand. Our sites offer educational content that creates product awareness and tailored client testimonials and case studies that offer validation. This combination helps your customers to identify their needs, truly connect with your brand values, and make an informed purchasing decision.
We employ the latest compliant frameworks, design techniques, and verified code for security that is SEO-friendly. Our modular approach to design and function ensures that your website can grow with your marketing strategy. Our websites are designed with your buyer in mind, and we are committed to ensuring that your visitors enjoy the experience while they discover your brand’s products and services.
- Newsletter platforms
- Social linking
- Event calendars
- eCommerce shop fronts
- Booking systems
- Video / audio integration
- Product galleries
- Dynamic forms
and so much more.
To cater to the majority of search traffic, which is now dominated by Tablets and Smartphones, your website needs to be accessible, readable, and compatible across all devices. To achieve this, our business websites employ fluid layouts that are fully responsive on desktops, laptops, and smartphones. Therefore, your website will always look visually appealing to your customers, regardless of their device preferences.
Whether you want to sell products online, book tickets, or showcase a dynamic product catalogue, we offer bespoke solutions that can cater to your specific requirements. Our secure eCommerce environments are designed to offer a seamless experience to your customers, with features like digital downloads, customer reviews, flexible shipping and tax options, and attractive product displays.
Customised Content Management System (CMS)
Our platform allows you to manage and keep your content up-to-date at your own convenience. With a secure Content Management Dashboard, you can easily access your site pages and make changes to both graphic and text content. Additionally, we provide free training for all clients to ensure maximum proficiency with our CMS.
In addition to crafting exceptional websites, we provide ongoing content development and marketing assistance, available on both casual and contractual terms. With our Marketing Services, investing as little as two hours per week can sustain the excellence of your site and the success of your marketing endeavors.
SEARCH ENGINE OPTIMISATION
Rank Well and Prosper
Effective Search Engine Optimization is crucial for maximizing your return on investment. This entails achieving competitive rankings for your website, ensuring its search engine friendliness across all devices, and integrating SEO into your overall marketing strategy.
At iconimage, we employ the latest best practices in On Page Organic SEO to optimize your website from its very code. We combine both technical and creative elements to help you achieve higher organic search positions and improve user experience.
We offer a complimentary SEO evaluation for your current business site, complete with tailored recommendations for optimization. Additionally, our Off Page SEO services can help increase your brand’s authority and trust, ultimately leading to higher search rankings. This includes social media marketing, targeted backlink campaigns, and guest blogging, among other strategies.
LANDING PAGE & CTA DESIGN
Land Customers on High Value Content
A content-driven, independent landing page can be the perfect solution to attract leads and increase sales. Unlike regular websites, these landing pages don’t require organic search traffic to be effective. They work best when paired with Google AdWords or newsletters marketing campaigns, which significantly improve conversion rates. Each landing page is tailored with a single objective, a CTA (Call To Action), to motivate visitors to engage with your business or encourage a need response, which ultimately drives traffic to your products or services.
Our team of experts can create fast and affordable landing pages to help you promote your products or services. They are a great alternative to building an entire website, or they can be used in conjunction with an existing site.
Keep your Customers Fully Engaged
Email newsletters are a great way to maintain regular communication with your customers. They allow you to remind them of your availability, promote new products and services, and cultivate unique, valuable relationships. By keeping your brand top of mind, you increase the chances of repeat sales and customer loyalty. With the help of analytics, you can gain insights into open and click-through rates and use this information to drive targeted email campaigns that engage and entice customers to purchase your products and services.
To ensure your success, we develop effective call-to-action forms and opt-in functions on your website, and design custom email templates that match your brand. Whether you choose to utilize our Business Services for campaign management or prefer to handle content development in-house, we’re here to support your newsletter efforts. So why wait? Start building stronger relationships with your customers today through email newsletters!
Attract the RIGHT Customers
Our services include Google Display and Video Advertising, which allow for the placement of banner and video ads alongside Google search results to promote your products and services. With our effective and targeted advertising messages and video content on the Google search and YouTube network, you only pay when someone clicks on the message or when a video is shown for a select time or number of impressions.
However, many companies fail to achieve desirable results due to poor campaign strategy, incorrect use of keywords, ineffective content design, and campaign management. Fortunately, this doesn’t have to be the case! With proper establishment and management, Google Advertising can generate significant returns with a modest budget. We conduct research, develop campaign strategies, and manage your ads to generate leads, increase site traffic, and provide a substantial return on investment by driving the right customers to your landing pages.
Track & Analyse Performance
By comprehending your visitors’ actions, your business can gain a substantial advantage over your competitors. Utilizing Google analytic tools, you can track the number of visitors, view detailed customer demographics, confirm social media impact, monitor device usage, analyze page navigation pathways and evaluate CTA behavior. Analytic metrics and related insights are crucial for assessing the actual worth of your online marketing campaigns.
These invaluable tools are accessible for free as part of an iconimage website, and can also be employed to gauge the worth of your landing page or PPC campaigns. You can easily modify your site pages and campaigns and observe your progress in real time on the analytics dashboard, which can help you target high-value traffic and optimize your marketing returns.
We can help you establish your analytics account, offer training and ongoing support, and provide you with custom-built reports that deliver truly valuable insights into your visitors’ behavior.
CONTENT DESIGN & DEVELOPMENT
Customised Content Development
Delivering relevant and engaging content on a regular basis is the key to building your brand and gaining market share, as the old adage goes: Content is king! Failure to engage your audience will make it difficult to initiate high-value conversations, convert prospects to customers, and retain long-term clients.
Page content is an integral component of website projects, outreach strategies, and overall image development, serving to build a connection with your audience and promote marketing and sales outcomes. Well-designed graphic elements can enhance this connection, enabling partners, clients, and prospects to engage with your brand. Consequently, quality content development is an essential element of any effective online marketing strategy.
- Site page content
- Exhibition & general signage
- Business articles for blog or print publication
- Document Design: PowerPoint decks, brochures, promotional material
- Custom Graphics: logo’s, corporate image development, product branding
- HD Drone imagery: weddings, real estate, events, product promotion
Look & Feel Socially Connected
In today’s competitive digital market, creating and posting fresh, relevant content across a diverse range of channels is crucial for achieving business success. However, for many businesses, this can be an overwhelming and inconsistent process that fails to generate new leads or sales value.
At our company, we provide comprehensive social media content creation and publishing services that can help you establish a dynamic mix of social media pages, including Facebook, Twitter, LinkedIn, Google+, YouTube, and more. We specialize in developing unique business content, designing effective posting schedules, and providing analytical reporting to measure efficiency and return on investment.
With just a few contract hours per week, we can design and disseminate high-quality, consistent content across multiple social networks, helping your business achieve maximum engagement and impact. Don’t let inconsistent content hold your business back – partner with us today to unleash your full potential in the digital marketplace.
OUTREACH & LEAD GENERATION
Turn Contacts into Valuable Leads
A multitude of businesses we engage with have found it advantageous to converse about their outreach plan, potential avenues, work processes, and tool implementation. Outreach differs from marketing in that it doesn’t inherently revolve around product or service strategy.
Our outreach development approach involves consultation, wherein we analyze your existing activities and offer remedies that align with your outreach goals and enable the synchronization of your ideas or practices with other entities, collectives, specific demographics, or the public at large.
Develop your Opportunities
Our approach to CRM is consultative, recognizing the importance of managing business contacts, leads, and clients to establish long-lasting and valuable relationships. Our team is capable of elevating your tracking method from an ad-hoc spreadsheet style to a sophisticated, user-friendly CRM strategy. By utilizing CRM, your business can benefit from features such as email tracking, list building, and structured outreach execution.