MARKETING SERVICES

Rank Well and Prosper

Search Engine Optimisation is all about getting a return on investment. Your website needs to rank competitively, be found by search engines and be search engine friendly across all devices – SEO is essential in any marketing strategy.

All iconimage Business Websites are optimised from the code up using best practice, On Page Organic SEO techniques. We offer both the technical and creative page elements to provide competitive organic search position and make your site easy to understand by visitors.

We also offer a free SEO evaluation for your existing business site and report recommendations to optimise.

In additional to On Page SEO we also offer Off Page SEO services. Increase perception of authority and trust and achieve higher search rankings. These may include social marketing, quality back link campaigns and guest blogging activities, as examples.

Land Customers on High Value Content

Capture leads or drive sales with a content focused, stand alone landing page. Landing pages do not require a website or need organic search traffic. Landings pages work particularly well hand in hand with Google AdWords and newsletters marketing campaigns to increase conversion rates. Landing pages are designed with a single focused objective know as a CTA or Call To Action to prompt the visitor to contact your business or to trigger a need response to drive traffic to a product or service.

Our landing pages are fast to develop and a very cost effective method to promote your product or service with out the need to build a complete multi-page website or in conjunction with an existing site.

Keep your Customers Fully Engaged

Email News Letters are the perfect way to regularly keep in touch with your customer: Remind your customers that you’re available, promote new products and services and help to build unique, high-value relationships.

Keeping your brand top of mind increases repeat sales and customer loyalty. Analytic metrics included with the newsletter system offers in depth traffic and demographic insights on open and click through rates and can be used to drive highly targeted email campaigns. Campaigns that entice a customer group to engage and purchase products and services.

We develop all the call to action forms and opt-in functions on your website to encourage and collect subscribers and then design brand ready email templates to fill with your content and messaging. You can engage our Business Services to manage your newsletter campaigns for you on a casual or contract basis or you can manage your content development and delivery strategy in-house.

 Attract the RIGHT Customers

We offer Google Display and Video Advertising. Banner and video Ads that appear along side Google search results and offer instant promotion for your products and services. Effective, economical and targeted advertising messages and video content on the Google search and YouTube network that’s charged only when someone clicks on the message or a video shows for a select time or number of impressions.

Unfortunately, many companies waste money on search advertising and get disappointing results. Poor in house campaign strategy, incorrect use of keywords, ineffective content design and campaign management generates little return on investment.

It doesn’t have to be this way! 

Google Advertising can generate huge returns with a modest budget but needs to be established and managed correctly. Content needs to attract the right customers and drive traffic to the correct service, product or landing page that displays the expected content. We conduct research, develop your campaign strategy and manage your ads to generate leads, increase site traffic and add real conversion and ROI.

Track & Analyse Performance

Understanding your visitor behaviour puts your business miles ahead of your competition. Google analytic tools allow you to track visitor numbers, view detailed customer demographics, verify social media impact, check visitor device usage, page navigation pathways and CTA behaviour. Analytic metrics and associated insights are critical to assess the real value of your online marketing activities.

These tools are available for free as part of a iconimage website and can also be used to assess landing page or PPC campaign value. Adjustments can be made to site pages and campaigns and progress can be viewed in real time on the analytics dashboard to target and drive high value traffic and maximise your marketing return.

We help you to establish your analytics account and provide training and long term support. In addition, we offer customised reports built from scratch to allow you to gain truly valuable insights about your visitors.

Customised Content Development

As the saying goes – Content is king! – Relevant and engaging content delivered to your market at regular intervals is the key to building your brand and ultimately, market share. If your content does not connect and engage your audience then you’re going to struggle to start a high-value conversation and convert prospects to customers and ultimately, long term clients.

We develop page content as part of a website project, outreach strategy or general image development to build a connection with an audience or to encourage some kind of marketing or sales outcome. Well designed, compelling graphic elements help partners, clients, and prospects to connect with your brand. Quality Content development is a vital part of any online marketing strategy.

We offer

• Site page content
• Exhibition & general signage
• Business articles for blog or print publication
• Document Design: PowerPoint decks, brochures, promotional material
• Custom Graphics: logo’s, corporate image development, product branding
• HD Drone imagery: weddings, real estate, events, product promotion

Look & Feel Socially Connected

Creating and posting fresh relevant content across the right mix of channels is critical for business success. This can be overwhelming and inconsistent for many businesses in today’s competitive digital market and many fail to create real lead and new sales value.

We offer social media content creation and publishing. We can work with you to establish a mix of social pages that might include Facebook, twitter, LinkedIn, Google+, YouTube and others.We develop unique business content, posting schedules and offer analytical reporting to identify efficiency and return on investment. For only a few contract hours a week we can design and disseminate your business posts across multiple social networks with regular quality content. 

Turn Contacts into Valuable Leads

Many businesses we deal with find it beneficial to discuss outreach strategy, opportunities, workflow, and tooling. Unlike marketing, outreach does not inherently revolve around a product or service strategy.

We offer a consultative approach to outreach development. We evaluate your current activities and provide solutions to meet outreach strategies and connect your ideas or practices to the efforts of other organisations, groups, specific audiences or the general public.

Develop your Opportunities

We take a consultative approach to CRM. Managing your business contacts, leads and clients is critical to developing lasting and valuable relationships. We can help your business to go from ad-hoc spreadsheet style tracking to a sophisticated yet easy to use CRM strategy. CRM offers your business email tracking, list building, and structured outreach execution.